What is it?
Passing off can arise where another business presents itself, its goods or its services in a way that misleads customers and damages the goodwill attached to your brand.
How does it work?
The key questions are usually whether your business has goodwill, whether another party has created a misrepresentation, and whether damage has been caused or is likely. Wintons Legal can help assess the position and advise on proportionate next steps.
Why do brands need it?
Your reputation is often one of your most valuable assets. If customers are confused, misled or diverted, the damage can affect trust, sales and long-term brand value.